Car2Go

Never put your commute into someone else’s hands. It’s time to take the wheel.

OOH:

Our inspiration for these were the pain points you can feel when taking public transportation. We wanted to put these front and center for when you’re about to hop on the bus or already on the train.

OOH: Google Maps

A more “realistic” look at your google maps if you have to take public transportation.

Digital: Car2Go will now be front and center at the “Also consider” section at the bottom of google maps to be another viable option of transportation

Social Posts: The only time you should’t take the wheel is if you’ve been drinking. Anti-ads in partnership with Uber

Video