Lactaid
The Ask:
To show that all degrees of dairy sensitivity can be managed with Lactaid
To showcase that Lactaid is indeed real milk with real dairy
Show all the ways Lactaid can be utilized (milk, ice cream , smoothies, cottage cheese, etc)
Lactaid Organic Social Posts
Pops of Summer Sweeps
By highlighting how Lactaid’s products complement the summer, we wanted to encourage fans to enter the summer sweepstakes by tagging a friend in the comments on Instagram.
The monthly newsletter sent to subscribers. Articles include recipes, educational pieces, and a look at how Lactaid goes from farm to table.
Agency: Critical Mass
Art Director: Sara Pocius
Creative Director: Rina Mallick