Harley-Davidson Insurance

The Ask: Develop and execute a Facebook initiative designed to drive additional traffic to the Harley-Davidson Insurance site.

This first approach leverages a Facebook Carousel Ad to introduce the benefits of Harley-Davidson® Insurance. The Link Headline and Link Description copy corresponds with each carousel image and provides additional reasons to chose H-D™ Insurance. We take an aspirational approach in the post copy to balance the benefit-focused carousel copy. 

This second approach leverages a Facebook Video Link Ad to drive traffic to the H-D™ Insurance application page. We will optimize the unit to drive clicks rather than video views. The dynamic video will capture attention in feed, while the bold headline and compelling post copy will encourage users to choose H-D™ Insurance. 

Finally, we wanted to leverage the insurance site’s own featured blogs from the Open Blog Road. This will drive even more traffic to the insurance site through a different approach.

Agency: Critical Mass

Art Designer: Adrian Aguilar

Creative Director: Keith Henneman