Harley-Davidson Financial Services
The Ask: Develop FB Carousel and Static Link Ads as well as instagram creative that drives users to complete an application through a new subprime landing page with an emphasis on communicating that HDFS can work with any credit history.
This approach leverages Instagram Stories Video Carousel to drive users to Harley-Davidson Credit Application page. In this version, we use aspirational messaging with a strong CTA to Apply Now.
We wanted the carousel to feel like one connected piece across the four frames. We designed the imagery to flow into the next frame, wrote copy that builds with each swipe and created a graphical treatment to act as the common thread that guides the user through the story.
Similarly, the static version leverages that same graphical element taking the user from our logo, through the post and down to the call to action.
FB Static Ad
New HDFS landing page that takes inspiration from the FB carousel and static ads
Agency: Critical Mass
Art Designer: Alex Rybarczyk/Adrian Anguilar
Creative Director: Keith Henneman